The High Stakes of BFCM for E-commerce Businesses
In 2023, an incredible 134 million consumers shopped online during Black Friday, spending a staggering $38 billion. For e-commerce leaders, BFCM represents a huge revenue opportunity. However, it’s also one of the most challenging times of the year. From complex campaign planning involving multiple stakeholders to content creation and audience segmentation, BFCM prep can feel […]
Is Your Subscription Model Costing You Customers?
The global subscription box market is projected to grow from $36.8 billion in 2024 to $71.77 billion by 2028, representing a compound annual growth rate (CAGR) of 18.2%. This growth underscores a major shift in consumer behavior toward convenience and personalized experiences. However, while subscription models can be a powerful tool for boosting recurring revenue […]
2024’s Hottest Email Design Secrets Revealed
Let’s cut to the chase: Around 347.3 billion emails were sent every day in 2023. So, your emails need to pop, or they’re going nowhere. That’s where the right email design comes in, turning ‘just another email’ into an eye-catching, head-turning machine. At Great White Media, we’re all about giving your emails that winning edge. […]
Innovative Strategies to Boost Your Repeat Purchase Rate
Are you ready to turn one-time buyers into lifelong fans? In the bustling world of e-commerce, the difference between a fleeting visitor and a repeat customer can be your ticket to success. With over 65% of a company’s business coming from existing customers, understanding and enhancing your repeat purchase rate is essential if sustainable growth […]
Email Automation Anxiety: Ditch the Dread
In the fast-paced world of DTC e-commerce, automation stands as a crucial lever for growth. However, the journey toward integrating automation is often halted by a phenomenon widely recognized across the industry as “automation anxiety”. This uneasiness typically stems from fears of impersonal customer interactions, the daunting technicalities of setting up automated systems, and skepticism […]
The Dark Side of Personalization in DTC Marketing
In the direct-to-consumer (DTC) marketing world, there’s a lot of buzz around ‘personalization’, often referred to as the golden key to unlocking unmatched customer engagement and through-the-roof conversion rates. But is personalization truly the be-all and end-all strategy for every DTC brand? With consumers coming across over 5,000 marketing messages every single day, the real […]
Rethinking the Frequency of Marketing Email and SMS Sends
Think you need to flood inboxes and phones with marketing messages to boost engagement and revenue? Think again. Considering the average person grapples with over 120 emails and more than 30 text messages a day, the key to effective SMS and email marketing isn’t in the quantity, but rather in the quality and timing of […]
5 Benefits of User-Generated Content You Can’t Ignore
Did you know that, according to the Nielson Consumer Trust Index, 92% of consumers trust user-generated content (UGC) more than traditional advertising? If this statistic has sent you into a panicked frenzy at realizing what your e-commerce marketing strategy might be missing, don’t worry, we’ve got your back. At Great White Media, we’ve taken many […]
