Innovative Strategies to Boost Your Repeat Purchase Rate

repeat customer rate

Are you ready to turn one-time buyers into lifelong fans? In the bustling world of e-commerce, the difference between a fleeting visitor and a repeat customer can be your ticket to success. With over 65% of a company’s business coming from existing customers, understanding and enhancing your repeat purchase rate is essential if sustainable growth […]

Email Automation Anxiety: Ditch the Dread

marketing automation tools

In the fast-paced world of DTC e-commerce, automation stands as a crucial lever for growth. However, the journey toward integrating automation is often halted by a phenomenon widely recognized across the industry as “automation anxiety”. This uneasiness typically stems from fears of impersonal customer interactions, the daunting technicalities of setting up automated systems, and skepticism […]

The Dark Side of Personalization in DTC Marketing

email personalization strategies

In the direct-to-consumer (DTC) marketing world, there’s a lot of buzz around ‘personalization’, often referred to as the golden key to unlocking unmatched customer engagement and through-the-roof conversion rates. But is personalization truly the be-all and end-all strategy for every DTC brand? With consumers coming across over 5,000 marketing messages every single day, the real […]

Rethinking the Frequency of Marketing Email and SMS Sends

email marketing strategy

Think you need to flood inboxes and phones with marketing messages to boost engagement and revenue? Think again. Considering the average person grapples with over 120 emails and more than 30 text messages a day, the key to effective SMS and email marketing isn’t in the quantity, but rather in the quality and timing of […]

5 Benefits of User-Generated Content You Can’t Ignore

user-generated content

Did you know that, according to the Nielson Consumer Trust Index, 92% of consumers trust user-generated content (UGC) more than traditional advertising? If this statistic has sent you into a panicked frenzy at realizing what your e-commerce marketing strategy might be missing, don’t worry, we’ve got your back. At Great White Media, we’ve taken many […]