Thankful, Thriving, and Transforming: The Great White Media 2023 Experience

Thanksgiving is the time to pause and reflect on the blessings of the past year. In the spirit of this cherished holiday, I want to take a moment to express my deepest gratitude.

This year has been a remarkable journey, filled with challenges, triumphs, and invaluable lessons. We’ve navigated the ever-evolving landscape of email and SMS marketing, striving to deliver exceptional results for our DTC Shopify clients.

But what truly makes this journey worthwhile is the relationships we’ve built and nurtured along the way. From clients to partners, and from mentors to advisors and everyone in between, it’s time to acknowledge the people who have taken us this far.

In this blog post, we want to celebrate all that and say thank you to everyone who is sharing this journey with us.

The Heart of Our Agency

At the center of our ethos is people. We put people first. Therefore our success is deeply rooted in the relationships that we have cultivated with you, our valued clients.

We are incredibly thankful for the trust you place in us, allowing us to be a part of your journey. Your success stories are not just a testament to our collaboration, but they are the driving force behind our passion and dedication.

We are grateful for the laughs we’ve shared during brainstorming sessions, the eureka moments in strategy meetings, and even the challenges that have pushed us to think creatively and grow. Each email campaign sent and every SMS delivered has been a step forward in our shared journey, and for this, we are profoundly thankful.

Your feedback, support, and engagement have shaped us into who we are today.

The same goes for all of our partners, mentors, and of course, our superhero team who have been with us every step of the way.

Celebrating Client Successes

I would like to take this opportunity to shine a spotlight on the incredible achievements of our clients. Each success story is a testament to the hard work, innovation, and dedication that define the DTC Shopify brands we partner with.

Here is one highlight from this year that particularly stands out. I would love to share the name but due to performance gains and privacy reasons, I’ll keep them anonymous.

It’s a 7-figure eco-friendly home and apparel brand that has truly embraced the power of email. When they first approached us, it seemed like they had the foundations covered.

But as we asked more questions and audited the accounts, we quickly discovered that they were leaving a lot of opportunities untapped. We re-created their flow strategy making sure everything was working synergistically while elevating their creative using high-performing templates.

As a result, they experienced an amazing 49.6% increase in email automation revenue in less than 3 months from project completion.

This story is just one example of the many successes we’ve celebrated with our clients this year.

It reflects not just our commitment to excellence in email and SMS marketing, but also the drive and resilience of the brands we work with.

A Peek Behind the Curtain

And as we approach Thanksgiving, it’s not just a busy season for our clients, but also a time of bustling activity behind the scenes at Great White Media. This year, I thought it would be special to share a little about what goes on behind the curtain.

One of our core values is “getting it done” on time, to scope, and within budget without compromising on quality.

Our approach involves meticulous planning, clear communication, and a flexible work environment. This ensures that we deliver world-class service to our clients while also respecting and valuing our team’s personal time to celebrate with their loved ones.

We start developing BFCM strategies early, warming up sending infrastructure, crafting winback campaigns, and much more.

This is probably one of the best-kept secrets of working with Great White Media – decreasing the pressure and stress on our clients.

And they LOVE it.To quote one brand:

“[You are] super organized, easy to communicate with, dependable.”

Holiday Marketing Tips

By the time you read this article, it’s almost BFCM. However, as experts in email and SMS marketing for DTC Shopify brands, we understand the importance of leveraging key holidays like Thanksgiving to enhance engagement and drive sales.

Here are some actionable marketing tips you can do over the weekend and going into the new year:

Temporarily turn off smart send or increase it from the standard 16 hours to 24 hours.If your click rates are over 1% and your conversions are good, with spam rates below 0.08% and unsubscribed below 0.3%, relax the criteria for your engaged audience to capture more people.If you have shipping cut-off dates, make sure you let your customers know what they so they can order in time for Christmas.After shipping cut-off dates, you can promote gift cards to capture last-minute shoppers.Plan and schedule campaigns ahead of time to account for people taking breaks or vacations.Transition into the new year, keep the momentum going.

As we embrace the holiday season and look towards the end of the year, it’s crucial to maintain the momentum in your marketing efforts.

To assist you in navigating this period and laying a strong foundation for Q1, I’m excited to offer complimentary 20-minute strategy sessions. These sessions are tailored to help you refine your marketing strategy, ensuring you’re well-prepared for the upcoming challenges and opportunities.This is an excellent chance for us to connect, understand your unique goals, and explore how our expertise can align with your vision for the future.

To take advantage of this opportunity and start your journey towards enhanced marketing success, we invite you to book a discovery call with us.In Conclusion As we gather to celebrate Thanksgiving, our hearts are filled with gratitude for the trust and collaboration we’ve shared with you throughout this year. Your successes are our successes, and your journey is an integral part of our story.

At Great White Media, we’re committed to continuing this partnership, evolving together, and achieving greater heights. Thank you for being a part of our community and for allowing us to be a part of yours.Happy Thanksgiving from all of us at Great White Media!

John Moussan

John Moussan is an e-Commerce growth expert, vetted as the top 1% in his field. Leveraging his engineering background and business experiences, John created powerful strategies that can add 25% more revenue within 90 days for DTC brands. John’s been featured in several publications, including Dot Com Magazine Digital Ad Brief’s Marketing Champions, and the Brainz Global 500 list. He is the founder & CEO of Great White Media, an award-winning elite global email and SMS marketing agency based in Southern California. His top core value is putting people first. His vision: To build better lifestyles for his customers, his team and the community.