marketing automation tools

Email Automation Anxiety: Ditch the Dread

In the fast-paced world of DTC e-commerce, automation stands as a crucial lever for growth. However, the journey toward integrating automation is often halted by a phenomenon widely recognized across the industry as “automation anxiety”.

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email personalization strategies

The Dark Side of Personalization in DTC Marketing

In the direct-to-consumer (DTC) marketing world, there’s a lot of buzz around ‘personalization’, often referred to as the golden key to unlocking unmatched customer engagement and through-the-roof conversion rates. But is personalization truly the be-all

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