In the current digital era, email and SMS marketing are crucial parts of every effective company’s marketing plan. With so much competition, it can be difficult to stand out and develop campaigns that increase conversions and profitability. John Moussan, our CEO and a marketing specialist in SMS and email, can help with that. John has a plethora of expertise and ideas to give on how to design engaging campaigns that appeal to customers and produce results thanks to his years of experience helping businesses improve their marketing strategy.
Watch the interview now:
Interview Summary
Let me introduce you to John Moussan, the email and SMS marketing expert who has been helping businesses boost their marketing strategies for years through his company, Great White Media. In a recent interview with Andy Jacob, John shared some fantastic insights on how businesses can improve their email and SMS marketing campaigns to drive conversions, increase customer lifetime value, and maximize profits.
According to John, the key to success is understanding your customers’ journey and the six stages they go through: awareness, interest, desire, action, retention, and advocacy. By understanding your customers’ needs and preferences, you can create engaging email and SMS campaigns that convert.
John emphasizes the importance of customer lifetime value (CLV) and how it impacts a business’s revenue and profits. He suggests that businesses focus on creating personalized and relevant email and SMS campaigns that nurture relationships with their customers, keeping them engaged to increase their CLV.
To create effective email and SMS campaigns, John recommends building your email list and segmenting it based on your customers’ interests and behaviors. He also suggests using automated email and SMS flows to engage customers with relevant content and offers.
Additionally, John stresses the importance of a business’s sales cycle and the need to have the right mindset and strategy to sell and upsell customers. By creating products and bundles that meet customers’ needs and preferences and provide them with value, businesses can increase their revenue and profits.
To stay up-to-date with the latest trends and technologies in email and SMS marketing, John suggests attending seminars, reading newsletters, and networking with other experts in the field.
Overall, John’s expertise in email and SMS marketing has helped numerous businesses improve customer engagement and increase revenue and profits. His focus on customer lifetime value and the customer journey provides businesses with a clear path to success, and his dedication to continuous learning has kept him at the forefront of the industry.
Key Takeaways
- Understanding the customer journey is critical to the success of email and SMS marketing campaigns.
- Personalized and relevant campaigns can nurture relationships with customers, increase customer lifetime value, and maximize profits.
- Building an email list and segmenting it based on customer interests and behaviors can help create effective campaigns.
- Automated email and SMS flows can engage customers with relevant content and offers.
- Creating products and bundles that meet customer needs and preferences can increase revenue and profits.
- Attending seminars, reading newsletters, and networking with other experts can help businesses stay up-to-date with the latest trends and technologies in email and SMS marketing.
Conclusion
In conclusion, email and SMS marketing are vital components of any successful marketing strategy in today’s digital age. As emphasized by John, understanding the customer journey and focusing on customer lifetime value can make a significant impact on the success of your campaigns.
Personalized and relevant campaigns, building segmented email lists, utilizing automated flows, and creating tailored products and bundles can all contribute to increased customer engagement, revenue, and profits. By staying up-to-date with the latest trends and technologies and networking with other experts, businesses can continue to improve their email and SMS marketing strategies. If you’re a 7-figure business owner of a DTC ecom brand, Great White Media’s service menu may provide the help you need to boost your marketing efforts.
What’s Next
If you’re a 7-figure business owner of a DTC ecom brand and need help with email and SMS marketing, download our service menu and see if we have a fit.
