In 2023, an incredible 134 million consumers shopped online during Black Friday, spending a staggering $38 billion. For e-commerce leaders, BFCM represents a huge revenue opportunity. However, it’s also one of the most challenging times
The global subscription box market is projected to grow from $36.8 billion in 2024 to $71.77 billion by 2028, representing a compound annual growth rate (CAGR) of 18.2%. This growth underscores a major shift in
Let’s cut to the chase: Around 347.3 billion emails were sent every day in 2023. So, your emails need to pop, or they’re going nowhere. That’s where the right email design comes in, turning ‘just
Are you ready to turn one-time buyers into lifelong fans? In the bustling world of e-commerce, the difference between a fleeting visitor and a repeat customer can be your ticket to success. With over 65%
In the fast-paced world of DTC e-commerce, automation stands as a crucial lever for growth. However, the journey toward integrating automation is often halted by a phenomenon widely recognized across the industry as “automation anxiety”.
In the direct-to-consumer (DTC) marketing world, there’s a lot of buzz around ‘personalization’, often referred to as the golden key to unlocking unmatched customer engagement and through-the-roof conversion rates. But is personalization truly the be-all
Think you need to flood inboxes and phones with marketing messages to boost engagement and revenue? Think again. Considering the average person grapples with over 120 emails and more than 30 text messages a day,
Did you know that, according to the Nielson Consumer Trust Index, 92% of consumers trust user-generated content (UGC) more than traditional advertising? If this statistic has sent you into a panicked frenzy at realizing what
Thanksgiving is the time to pause and reflect on the blessings of the past year. In the spirit of this cherished holiday, I want to take a moment to express my deepest gratitude. This year
If you’re running a 7-figure DTC e-commerce business on Shopify, you already know that email marketing is the bread and butter of your sales strategy. And when it comes to email marketing, Klaviyo is the
